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Fuchs & Morsley
PROJECT TYPE
Packaging, Branding, Art Direction
YEAR
2020
LOCATION
NYC
Fuchs & Morsley is a parfum brand crafted locally. The overall mood is that of 1900s. The result is a blend of vintage and modern aethetics: serif font, crosshatches & grain give the old look; while the sans-serif, clean lines, negative space give the modern feel. The colors are saloon inspired: sepia with a good combination of skobeloff, the dark shade of cyan. Skobeloff made its way as the primary color to express a cooler tone, as sepia tends to look harsh and ‘too old’. The main face of the brand is based on the 1900s aesthetics/fashion and is purely fictional. Everything on this project indicates the timelessness of chivalry and classic aesthetics of the 1900s. Along the way, some panels and designs will be added for product expansion and marketing needs.
